Adelphic

Adelphic is a one of the leading people-based cross-channel demand-side platforms.  It provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding rich, nuanced portraits of real people, instead of cookies. Adelphic is owned by Viant, a subsidiary of Time Inc. (NYSE:TIME).

• Highlights: the only subscription based DSP on the market, Viant’s people-based device graph powered by our 1st party data, ML
• Featured in an Index: n/a

Adelphic Info

Types:	DSPs
Ad Formats:	Banners, Native, Video
Models:	-
Trading Models:	Programmatic

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